Saturday, June 6, 2009

New videos uploaded

We have uploaded new bunch of videos of our designer fabrics at You Tube. Check us out at
www.youtube.com/user/voguetips.

Sunday, May 17, 2009

New Videos

We have just uploaded a bunch of new videos of our fabrics with more tips and hints on YouTube, check them out! www.youtube.com/user/voguetips.

Monday, May 4, 2009

New Shop!

This is our first photo of our new shopfront! Check us out at, 62 Glenferrie Road, Malvern Victoria 3144, (It's right across the road from the old shop!) www.ditalia.com.au or www.weddingcouture.com.au

With fabric ranging from classy casual to very formal, d'Italia offers an impressive variety of the most unique, unusual and exclusive designer fabric imported from Italian and French manufacturers who create for the top fashion houses of Europe.
Labels regularly in store include Gucci, Armani, Dolce & Gabbana, Prada, Escada, Chanel, Balenciaga, Pucci, Max Mara, Valentino, Cerruti, Versace, Cavalli, Missoni and Jil Sander.

Whether you are sewing your own clothing or using your own dressmaker or need one of d'Italia's - expect nothing less than perfect!

Sunday, May 3, 2009

What's new at d'Italia? LOTS!!!

New Location – New Look!

For those of you who may have missed our last newsletter or have somehow not heard, we have moved diagonally opposite to our old address – to 62 Glenferrie Road, Malvern. The new shop is substantially larger than the old one was, which finally makes it possible to display our extended range of fabric, laces and trims. Response from customers has been wonderful...so thank you to all of you for your enthusiasm in coming in specially to have a look - and if you have yet to make it in, we look forward to your visit to show you around.

New Season Stock

Now that the weather has turned markedly colder – almost literally overnight! – we are prepared for customers who make us their destination in search of new season wools. We have a lovely selection of beautiful new wool suitings and coatings, in a range of weights, textures and colours. Clever, non-conventional tweeds and boucles are extremely fashionable in Europe, and we just happen to have some very smart pieces to choose from.

In contrast – believe it or not - racing season is on the horizon as well! In terms of lead time, racing customers start as early as this in order to secure their fabric and seamstresses. So in preparation, we have recently taken delivery of some amazing new designer silk prints and spring/summer suitings. The colours are generally feminine, pretty and bright, with designs more on the fun, contemporary side – including geometrics and paisleys (paisley is so Gucci!). Earthy animal prints are also high fashion in Europe (thanks to Cavalli) for evening/smart casual wear, so with this variety of styles in vogue there is an abundance of colours and designs here to suit every taste.

New Seamstresses/Tailors


We welcome on board three new additions to our existing referral team of expert makers – which means we can now boast a total of 13 amazing ladies with a broad range of technical expertise to refer customers to.

Two of them – Moira and April - actually work as a team, and prefer to consult customers by way of home visits, whereby they will go to your home for consultation and fittings. This is extremely useful for anyone who is strapped for time, as visits can be arranged outside usual business hours and customers’ travel time is completely eliminated. No extra fees are charged for this service. Moira and April are both highly qualified, technical seamstresses with more than 20 years experience in traditional custom making for Melbourne’s “high society”. This means that they are particularly trained and expert in traditional tailoring and hand-finishing techniques – qualities which are often sadly and clearly lacking in today’s generation of regular dressmakers (which d’Italia does not recommend!).

The third addition to our referral team is a renowned expert milliner and bridal couturier, Andrea. Andrea has accepted our request to take private referrals from d’Italia, as she relishes working with our fine silks and laces. Her work is exceptional, as Andrea is a self-confessed pedantic perfectionist. She is especially passionate about intricate hand-work and beading, in which case we will be reserving her for bridal and extremely formal garment creations.

We at d’Italia feel most privileged to add Moira, April and Andrea to our referral team, exclusive to our customers only.

Something Amazing to Look Out for… The Logies

Sunday night is Logies night, and we are thrilled to report that beautiful Rhonda Burchmore will be showing off her amazing figure in a custom-made couture gown created from one of our superb Valentino Red French d’Arquer laces.

Rhonda was most excited to find this stunning piece in our lace collection during a recent visit to our store. We helped her match a most divine complimentary shade of red silk satin for the underlay, and - having had a number of progress reports on the creation of the gown direct from her personal couturier – we are certain it is going to be an absolute show-stopper…! So, watch the Logies on Sunday night and also watch the magazines and papers on Monday. You won’t be able to miss Rhonda in our red lace!

Suzanna and Melissa look forward to your next visit, to personally assist you in the selection of the perfect style and fabric to suit your unique needs. So come in sometime soon, as there is always something new and amazing waiting – just for you - at d’Italia…

Thursday, October 23, 2008

Fashion Designers

See through clothing, shorter hem lines and contrasting colours. It’s all about fashion when we head into the hot sizzling season of summer here in Australia. The latest fashion trends and women’s seasonal styles are often defined by celebrities. And the fact of the matter is, celebrities are often dressed by renowned fashion designers.

So for the aspiring fashionistas who want to dress like the Kate Moss and Paris Hilton, perhaps it’s time to take a step back and see the bigger picture – the bigger picture of the entire fashion world. It’s all about taking ideas from the fashion designers and being unique and comfortable in your personal fashion sense.



Chanel is one of the best known and renowned fashion brands in the fashion and haute couture world. The brand started off with a no-nonsense approach to fashion. The designs were produced for women to feel comfortable and look dignified. This has since been transformed into a classic, tailored style. The trademark can be seen in Chanel’s read-to-wear range, where the tailored-at-the-waist cardigan jacket is most popular and most copied. The evening wear and formal collection of Chanel tends to have an understated sex appeal, not blatantly revealing, yet exudes luxury, feminism and delicateness.

Escada is known for its clean, sleek and sophisticated look. The Escada fashion collection, spearheaded by Margarethe Ley, is known for innovative fabric and colour combinations. This appeals to the slightly more daring and makes for unique fashion statements that stand out. Escada is all about creativity in fashion, and their use of the most updated technology in creating fashion is testament to that fact.

Prada wraps old-world Italian luxury into a new world fashion design. It is innovative yet classic, understated yet unique. Its upside down triangle symbol is now famous in the fashion circles and fashionistas sporting Prada accessories are indeed in a league of their own. Their fashion line for women have been created from a careful eye to detail and a deliberate study of fashion trends and styles.

Just a reminder! All of d'Italia's fabric is imported directly from Italy and comes from the same manufacturing houses that provide for designer labels like Prada, Gucci, Escada and Armani. d’Italia boasts a range of material and fabric that are often used for the creation of uniquely tailored evening wear, bridal wear and professional wear.

We're open six days a week, located at 61 Glenferrie Road, Malvern, Victoria. Australian tailor and seamstress services should be booked in advance (especially for wedding couture). More information can be found at: www.ditalia.com.au

Thursday, October 16, 2008

Spring Racing Carnival 2008

Melbourne's Spring Racing Carnival 2008 has officially kicked off here in Australia! Thus starts a period of exciting horse races, betting frenzy and of course, beautiful fashion fiestas.

This year, d'Italia has been at the forefront of the fashion phenomenon . We've had the privilege of assisting many ladies with choosing the right fabric for the creation of unique and innovative race wear.



Looking back over the years, we are amazed at the various fashion trends that have surfaced, especially around the Spring Racing Carnival season. Since we hand-pick seasonal fabric every few weeks and import them directly from Europe, we are able to provide the up and coming fashionistas with the best in quality and design.
 
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